Portugal, like many countries, has been experiencing hard times. Unemployment and taxes have gone up, wages down. But the temperament of its people means Portugal has reacted largely with sad resignation rather than the anger and violence seen in places like Greece. New tourism initiatives are increasingly seen as one way to improve Portugal's well-being, emphasising how much more there is than fly-and-flop Algarve resorts which for too long have embodied many people's idea of a 'Portugal holiday' - along with city breakers hitting Lisbon and, to a lesser extent, Porto.
The country's dazzling history is boosting cultural tourism, spurred by the European City of Culture mantle given to Lisbon in 1994 and Porto in 2001. Sintra glories in its UNESCO World Heritage status, while beguiling cities like Evora and Coimbra are attracting new visitors. And rural Portugal is finally being recognised as a tourist beacon for responsible tourism in Portugal. Regions like Alentejo and Douro highlight gastronomy, craft and history, while celebrating timeless agricultural traditions. Wildlife is also being put in the spotlight for responsible tourism in Portugal, from birds in the south to wolves in the north.
The Portuguese are perhaps the kindest and most welcoming people in Europe, and are keener than ever to share life in one of the continent's loveliest countries. Hard times just mean they will be especially pleased to see you.
Portugal wasn't a rich country even before the effects of the ongoing global economic crisis – and nowhere was this felt more keenly than in countryside. Subsistence agricultural is hard enough at the best of times, and over the past three decades, Portugal's vast rural interior suffered significant depopulation as people – especially the young – moved to cities in search of work and a sense of purpose they weren't sensing in what they saw as moribund country life.
Rural tourism is proving a vital tool for responsible tourism in Portugal, helping halt a migration which had threatened the future of many communities across swathes of southern and central Portugal. Farms stays, country inns and restaurants are vitally boosting income hosting and feeding visitors who, thanks to the wonderful climate, are increasingly visiting year round. A demand for crafts and local produce helps maintain production as well as pride in the preservation of ancient skills. The surge in wildlife travel also underpins responsible tourism in Portugal by spurring environmental protection and driving initiatives such as 2013 opening of the Rota Vicentina in the Alentejo. The wonders are there – you just need to come and marvel - then tell your friends.
What you can do:
Try to experience as much of traditional Portugal as you can, show you are interested in both its past and present – and buy some local produce, from food to handicrafts. Creating employment in rural areas and maintaining endangered traditions is a key element of responsible tourism in Portugal!
Ripped up Quads
Some areas - but especially the Algarve - offer quad bike and jeep tours. But despite 'terms and conditions' talking about causing no harm to the environment, these cause pollution, disturb wildlife and damage vegetation. They are also noisy and smelly for other visitors who are keener on trying to quietly enjoy the beautiful countryside on foot or cycling. People go to the wilderness for tranquillity – noisy vehicles are the antithesis of responsible tourism in Portugal.
What you can do:
Get around using pedal or foot power not horse power.
Travel better in Portugal